First of its kind? New job advertised in Australia

I have just been sent an alert about a new job advertised in Australia  for a Planning and Implementation Manager - Conductive Education, based at the Cerebral Palsy Education Centre (CPEC),  who will be involved in the production of courses at the centre, e-learning packages  and on-line course modules.
 The CPEC want someone :

Coming from an education background where you have had experience developing course modules this is a role that will align your values and take this world leading programme to Australia and abroad.

Further information is available at http://www.jobs.newcastle.iprime.com.au/education-and-training-jobs/other/1158856

No mention is made of the need for knowledge or experience of Conductive Education that I could find.